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38.3

Amount (in billions of U.S. dollars) spent in 24 hours during this year’s “Singles’ Day” in China, the largest retail buying holiday in the world. On Jingdong, just one of China’s major e-commerce platforms, wine, beer, and spirits sales increased fourfold. The most popular wine brand was Penfolds, followed by Great Wall (China) and Lafite Rothschild (Bordeaux).

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