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Flute Flaunt

Well isn’t this brilliant. Just when flutes increasingly find themselves the object of Champagne-lovers’ dismay (even disdain), it’s beer to the rescue. The German Beer company Beck’s has just released beer in a can shaped like a flute. It’s not that far-fetched really. Historically, many traditional beer glasses were shaped like Champagne flutes, and both beverages derive some of their pleasure from bubbles. Curiously, one of the reasons the flute is in disfavor for Champagne is that it isn’t ideal for appreciating the wine’s aroma. (Because you can’t easily swirl the wine in a flute, volatile aromatic compounds aren’t easily released and the wine is rendered less “smellable.”) Leading us to wonder: are beer lovers less aromatically inclined?

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