Who Was The “Blue” Nun?

The first Liebfraumilch (literally, milk of Our Blessed Lady) wines were produced around 1296 from vineyards surrounding the Liebfrauenkirche (Church of Our Blessed Lady) outside the German city of Worms. Liebfraumilch is a slightly sweetish, inexpensive wine made from a blend of mostly Müller-Thurgau, riesling, and silvaner.  For decades, the largest-selling German wine in the English-speaking world, Sichel Liebfraumilch, pictured stern, matronly German nuns in brown habits against a blue sky. (Nuns symbolized the close association of the church with wine).  Consumers began referring to the “nuns and blue label wine”. In the next Sichel label renditions, there were fewer and thinner nuns; then the nuns smiled. By 1958 the nuns were clothed in blue habits. Today the label of Blue Nun shows a single coquettish blonde with blue eyes wearing a pastel blue habit, holding a basket of grapes, and smiling in a way that would make the Mona Lisa envious.

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