Wines made from a specific AVA within Napa Valley (Oakville, Rutherford, Stags Leap District, or Diamond Mountain, for example,) must be labeled with the words Napa Valley.
True. In 1990, the Napa Valley vintners initiated a concept called Conjunctive Labeling, requiring any wine label which lists on of the AVAs within the Napa Valley must also list the words Napa Valley next to it. The idea behind this initiative was to not allow the standing of individual AVAs to overshadow the reputation of Napa Valley as a whole. Years later, a result of the initiative would be clear. In important export markets such as China, the words “Napa Valley” now have greater recognition than even one of the most globally recognized English words— California.