Premium Wines

In the 1980s, the California-based wine consulting and management company of Gomberg, Fredrickson & Associates established a hierarchy of wines according to price. The hierarchy includes four levels of premium wine—Popular Premium ($3-$7), Mid Premium ($7-$10), Super Premium ($10-$14), and Ultra Premium ($14-$25).

When did Château Mouton Rothschild become a First Growth?

A. 1925

B. 1855

C. 1973

D. 1880

Originally (in the 1855 Classification) only four Bordeaux châteaux made it into the rank of First Growth: Château Lafite Rothschild, Château Latour, Château Margaux, and Château Haut-Brion. In 1855, Château Mouton Rothschild was designated a Second Growth. The owner of Mouton Rothschild, Baron Philippe de Rothschild, protested vehemently and launched a decades-long campaign to get Mouton Rothschild elevated to First Growth status. Although the 1855 Classification was considered sacrosanct and its classifications final, Rothschild eventually prevailed and in 1973 Mouton Rothschild was moved up and became a First Growth.

4 Billion

The value (in U.S. dollars) of annual wine, beer, and spirits sales at Costco. Costco is the largest retailer of wine in the U.S. There are 500 Costco warehouse stores in North America, and 49 million Costco… Continue reading

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