300

Approximate number of French bistros and cafés that have closed in Paris in the last… Continue reading

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The Birth of Wine

“Personally, I believe less and less in marketing and I believe more and more in creating emotion; we succeeded in Champagne because of parties: Moët was the Champagne of winners, and we had so many parties in the world that people came in contact with the brand.”

—Christophe Navarre, former Chairman and CEO of Moët Hennessy, speaking at the Vinexposium conference, and quoted in The Drinks Business.

—Christophe Navarre, former Chairman and CEO of Moët Hennessy, speaking at the Vinexposium conference, and quoted in The Drinks Business.