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Size in (billions of US $) that the global wine market is expected to reach… Continue reading

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Brett—Good or Awful?

“Personally, I believe less and less in marketing and I believe more and more in creating emotion; we succeeded in Champagne because of parties: Moët was the Champagne of winners, and we had so many parties in the world that people came in contact with the brand.”

—Christophe Navarre, former Chairman and CEO of Moët Hennessy, speaking at the Vinexposium conference, and quoted in The Drinks Business.

—Christophe Navarre, former Chairman and CEO of Moët Hennessy, speaking at the Vinexposium conference, and quoted in The Drinks Business.