In the midst of the coronavirus lock-down, France is asking people to eat more:

C.

Terre de Lait, an organization for the French dairy industry, has created the “Fromagissons” campaign, a combination of fromage (cheese) and agissons (let’s act). The campaign asks people to start buying traditional cheeses in support of French cheesemongers who have seen sales fall as much as 60 percent since the crisis began. French magazine Agri Culture reports that only 500 tons of an anticipated 2,000 tons of cheese were sold in April. Terre de Lait is urging it’s countrymen to “work together” so that France remains the country of over 1,000 cheeses.