Per capita wine consumption in the United States is declining.
Answer: True.
According to the International Wines and Spirits Record’s latest report, Americans bought less wine in 2019, the first drop in wine purchases in the last 25 years. Millennials are opting for alternatives beverages such as hard seltzers, cocktails, and nonalcoholic beer. The trend was attributed to a generational shift as the number of millennials surpasses baby boomers, who drove strong demand for wine in America.
