“…Booze that reminds people of black jellybeans has yet to crack the zeitgeist.”—Jason Wilson

Of all the spirits, the anise-dominated ones seem to be the toughest sell to Americans. Ouzo, arak, absinthe, sambuca—not exactly top of the liquor pop chart. Even in an era when super bitter amari have risen to popularity, booze that reminds people of black jellybeans has yet to crack the zeitgeist.

—Jason Wilson, from his blog Everyday Drinking, on the merits of acquiring the “acquired taste” of Pastis.