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“A grade on an exam or relating to a student’s performance in a subject isn’t everything; it is just part of the story. A test grade tells you nothing of the student’s personality, style, or if you will even like them. Why? Because a score cannot begin to relate all those other qualities of a person or wine that are immeasurable. A score tells the reader nothing about the style and the character or personality of a wine. It doesn’t convey if the wine is light-bodied, perfumed and elegant or full-bodied, rich and generous. It doesn’t tell the reader if the wine is savory, fruity, spicy, herbaceous or toasty in character. It doesn’t convey if the wine is too young to drink, within its drinking window or over the hill.… This is why a well-written, accurate tasting note is as equally important as the score. Tasting notes should contain all the style, character and maturity information necessary to tell a potential buyer something about the experience she/he can expect from the wine and therefore—regardless of quality—whether they will like it. How can you know if you will like a wine if you do not know what it’s like?”

—Lisa Perrotti-Brown, editor-in-chief of The Wine Advocate, January 7, 2019