Number of alcoholic beverages sold at a new style of Irish pub. Named The Virgin Mary, the pub caters to the “sober curious” who don’t want to drink alcohol but find pubs ever so much more fun than the local coffee shop. The Virgin Mary plans to franchise, starting with a pub in Abu Dhabi renamed “TVM” lest the middle word in the pub’s name cause offense in a Muslim country. Speaking as an Irish woman myself, I can only say that dry pubs go against the natural order of the universe.

Get WineSpeed

Join tens of thousands of other wine lovers. Get each week’s edition of WineSpeed delivered to your inbox every Friday. It’s fast. It’s free. It’s the smartest way to stay up to speed on wine.
Email address
First Name
Last Name
Other Way You Heard About Us
Be sure to check your inbox to confim your subscription.