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Hours that it took to sell out of 2018 BottleRock Napa Valley three-day passes ranging in price from $349 to a hefty $3900 per person for the Platinum level pass. This year’s raucous music, wine, beer, and food festival is Memorial Day weekend, May 25-27, and includes headliners Bruno Mars, The Killers, and Muse, along with 80+ other musical acts. The first BottleRock happened in 2013.