Price (in billions of US$) for Ste. Michelle Wines Estates, one of the largest wine companies in the U.S. Tobacco giant Altria announced this week they will be selling SMWE to the New York based private equity firm, Sycamore Partners Management. Altria says the sale will allow it to focus on non-tobacco products, such as non-combustible vaping devices. SMWE is best known for the brands Chateau Ste. Michelle and Columbia Crest.