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10

Number of beer cans wrapped in gold labels that Scottish brewer BrewDog has hidden in packs of Punk IPA purchased from its website. The company has reported that 6 of the cans—each worth £15,000 ($20,000)—have been found to date. The lucky “winners” will also receive £10,000 ($13,350) worth of shares in the company and a VIP tour of its brewery headquarters in Aberdeenshire.

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