106k

Number of unique new wine products approved by the TTB (U.S. Alcohol Tax and Trade Bureau) in 2020. Whenever a winery makes specific changes to a wine’s label (such as new graphics, wording, or the bottler or importer), it must get new label approval, and the wine is considered a “new product.” The only changes a winery can make without getting approval are revising the alcohol content, changing the vintage, and amending the label’s shape, background color, and fonts.

Sportswear brand Nike has recently released new wine themed soccer shoes in honor of iconic Italian soccer player Andre Pirlo. The soccer shoes are colored in a deep shade of a certain grape to reflect Pirlo’s love of winemaking. What grape is it?

A. Sangiovese

B. Merlot

C. Nebbiolo

D. Pinot Noir

Pirlo owns a winery in northern Italy and grows merlot among several other grape varieties. Merlot is Pirlo’s favorite wine. To emphasize the wine theme, the shoes also feature a cork sockliner and the box that the shoes come in resembles a wine box.

“To take wine into our mouths is to savor a droplet of the river of human history.”

—Clifton Fadiman
American author and television personality (1904 – 1999)

106k

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