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Price (in U.S.$) for a bottle of Snoop Cali Red by the wine brand 19 CRIMES in partnership with hip-hop icon Snoop Dogg. A blend of American oak aged petite syrah, zinfandel, and merlot from Lodi, the wine is the first California bottling from the Australian brand (owned by Treasury Wine Estates). The wine’s packaging includes augmented reality labels that when scanned with your phone, allow you to watch and hear Snoop tell his story. In conjunction with the launch, 19 Crimes will donate $100,000 to the NAACP Legal Fund.

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