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Number (in millions) of wines listed by online wine and spirits retailer Vivino, since its founding in 2010. Even if the pandemic hadn’t boosted internet wine sales, consumers can now find an exponentially larger selection of wines online than in bricks-and-mortar shops. Free shipping from online merchants is driving larger orders and attracting new customers. Old school store fronts who’ve established an online presence report that up to 65% of their web customers are new to them.

The state of Oregon requires wine producers who make pinot noir to use 100% of that variety if they want to label a wine as such.

Answer: False.

While Oregon has opted to regulate itself even more strictly than U.S. law mandates, it hasn’t gone that far….yet. According to current Oregon law, the state’s most widely produced wines: pinot noir, pinot gris, chardonnay, pinot blanc and 50 other varieties must contain at least 90 percent of whatever grape variety is named on the label. (U.S. law mandates a minimum of 75 percent.). Bills still pending before the state legislature may increase that requirement to 100% by 2030. However, there are 18 grape varieties exempted from the 90 percent rule (including cabernet sauvignon, syrah, sauvignon blanc) as they have a long history of being used for blending in their respective European regions. Oregon also requires that 95% of grapes must be from the AVA named on the label (compared to federal law of 85%)

BIG BOOB Claret

It’s called BIG POUR but maybe the wine should be called BIG BOOB. The label shows a blond woman—face obscured by shadow—whose right breast pokes out through a gauzy top, as if the breast itself… Continue reading

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