Number (in millions) of wines listed by online wine and spirits retailer Vivino, since its founding in 2010. Even if the pandemic hadn’t boosted internet wine sales, consumers can now find an exponentially larger selection of wines online than in bricks-and-mortar shops. Free shipping from online merchants is driving larger orders and attracting new customers. Old school store fronts who’ve established an online presence report that up to 65% of their web customers are new to them.

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