Percent of Americans participating in this year’s Dry January (going sober for the month).  According to research company YouGov, of those not in the pie-eyed pie piece, 20% are 25-34 year-olds—the Millennials driving the so-called “sober-curious” trend, while only 9% of those over 55 plan to stay on the wagon. 33% reported that they don’t drink alcohol at all.

Get WineSpeed

Join tens of thousands of other wine lovers. Get each week’s edition of WineSpeed delivered to your inbox every Friday. It’s fast. It’s free. It’s the smartest way to stay up to speed on wine.
Email address
First Name
Last Name
Other Way You Heard About Us
Be sure to check your inbox to confim your subscription.