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Percent of Americans participating in this year’s Dry January (going sober for the month).  According to research company YouGov, of those not in the pie-eyed pie piece, 20% are 25-34 year-olds—the Millennials driving the so-called “sober-curious” trend, while only 9% of those over 55 plan to stay on the wagon. 33% reported that they don’t drink alcohol at all.