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16.4

Number (in millions) of cases of Sauvignon Blanc sold in the U.S. last year, according to Impact Databank. That’s a steady rise over the last several years. Since 2015, imports of Sauvignon Blanc are up 40%. Domestic Sauvignon Blanc is up just over 25%. Retailers surveyed by Impact say the challenge remains—to convince consumers that great Sauvignon Blanc is made in many places, not solely in Sancerre and New Zealand.

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