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17.8

Amount (in billions of U.S. dollars) spent on consumer products including wine on “Singles Day” (November 11) on the Chinese e-commerce site Alibaba. The world’s biggest on-line shopping event, Single’s Day in China (the rough equivalent of Valentine’s Day in the U.S.)  took in nine times more revenue than either Black Friday or Cyber Monday are projected to gross in the U.S.

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