1966

Year that the first vineyard-designated wine in California was released. The wine—Heitz “Martha’s Vineyard” 1966 Cabernet Sauvignon–was from what would later become the Oakville AVA in the Napa Valley. When it was released, the 66 Heitz “Martha’s Vineyard” cost $7 a bottle—an astronomical price at the time, since Heitz’s regular cabernet sauvignon was then $1.63 a bottle.