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Million liters of neutral grain spirits donated by beverage giant Diageo, enough to produce 8 million (250ml) vials of hand sanitizer to combat COVID-19. Panic-buying has led to global shortages of the gel, leading spirits manufacturers, including Pernod-Ricard and Bacardi, to do their part in stepping up production. Distillers large and small are also converting their facilities to produce hand sanitizers of their own. Luxury goods group LVMH has committed its perfume stills –we wonder if their versions will be redolent of the signature Dior, Guerlain, and Givenchy fragrances in LVMH’s portfolio.

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