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Percentage of Scotch whisky sold in the U.S. that is Single Malt—more than double what it was a decade ago according to Impact Databank. Single Malt Scotch is generally pricey (more than $40 a bottle). Of the 1.6 million cases of Single Malt sold last year, one brand—The Glenlivet—accounted for 26% of sales.

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