Percentage of wine consumers who enjoyed a glass of rosé in the last month, according to the E. & J. Gallo 2018 Consumer Alcohol Beverage Survey. The most likely age demographic to purchase pink vino are millennials (born 1980-2000). Millennials, in fact, are twice as likely to purchase a bottle of rosé as Baby Boomers (born in the 1940s-1960s).

Get WineSpeed

Join tens of thousands of other wine lovers. Get each week’s edition of WineSpeed delivered to your inbox every Friday. It’s fast. It’s free. It’s the smartest way to stay up to speed on wine.
Email address
First Name
Last Name
Other Way You Heard About Us
Be sure to check your inbox to confim your subscription.