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Percentage of wine consumers who enjoyed a glass of rosé in the last month, according to the E. & J. Gallo 2018 Consumer Alcohol Beverage Survey. The most likely age demographic to purchase pink vino are millennials (born 1980-2000). Millennials, in fact, are twice as likely to purchase a bottle of rosé as Baby Boomers (born in the 1940s-1960s).