Years in a row that the Jinro brand of Soju (a Korean alcoholic spirit distilled from rice, wheat or barley) has topped the Drinks International list of spirits brands that sell more than a million cases. Jinro Soju sold 94.5 million cases last year—more than Smirnoff, Bacardi, Johnnie Walker, Jack Daniel’s and Captain Morgan combined. You’ll be hearing more about Jinro; the U.S. is now one of their major target export markets.

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