The amount (in U.S. dollars) that a case of the 1952 Stony Hill Chardonnay cost upon release in 1954 (including tax and delivery)! Fred McCrea, founder of the winery, was an adman and pitched the wine in handwritten letters to his Bay Area friends. That Stony Hill private list of customers—kept on index cards—was the first “mailing list” in Napa Valley.

Get WineSpeed

Join tens of thousands of other wine lovers. Get each week’s edition of WineSpeed delivered to your inbox every Friday. It’s fast. It’s free. It’s the smartest way to stay up to speed on wine.
Email address
First Name
Last Name
Be sure to check your inbox to confim your subscription.