21.69

The amount (in U.S. dollars) that a case of the 1952 Stony Hill Chardonnay cost upon release in 1954 (including tax and delivery)! Fred McCrea, founder of the winery, was an adman and pitched the wine in handwritten letters to his Bay Area friends. That Stony Hill private list of customers—kept on index cards—was the first “mailing list” in Napa Valley.