23

Number of places that Russia has risen in the annual Global Compass report, to 10th most attractive wine market. Conducted by research and consulting firm Wine Intelligence, the 2020 report notes that Russia’s younger Gen Z / Millennials, the most well-travelled generation in the country´s recent history, are swapping their parents’ vodka for wine. Since 2015, Russia’s per capital consumption has doubled, and consumers are paying significantly more for each bottle.