2500

Number of wine-based subscription boxes and wine clubs tracked by Cratejoy, an online subscription box marketplace. Growing rapidly in popularity, subscription boxes are recurring shipments of products (both niche—Champagne, cigars—and general—razor blades, meal kits) curated for you and packaged in a box designed to create an experience. Many consumers use them to learn about new brands. Subscription services often offer discounts on follow up purchases of items from the box.