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Value (in millions of U.S. dollars) of pies sold during Christmas week. However, as far as sales go, the Thanksgiving holiday, with $90 million worth of pies sold, takes the cake (are we allowed to mix dessert metaphors here?). According to the American Pie Council, the most traditional flavors—apple, cherry, pumpkin, and pecan—make up 62 percent of pie sales all year long.