36

Percentage of the total wine drinking population in the U.S. that belong to the Millennial Generation (which includes people in their 20’s and early to mid 30’s). Baby Boomers (the oldest of whom just turned 70 this year) constitute just 34% of wine drinkers, and Gen-Xers, 18%. (Hello, Gen-Xers, time to catch up).

Chefs vs. Winemakers

“And as the best melodies reverberate within us long after the piece has cadenced, the greatest wines live far past their finish, their expression so clear that they give us the power to taste them eternally.”

—Bryce Wiatrak
for Vinous, On Music and Wine

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