37

Percentage of adult Americans who do not drink any type of alcohol (including wine), according to a 2016 Wine Market Council Industry Report. That leaves the rest of us (63 percent) who do. Of the adult Americans who drink alcohol, 37 percent drink wine.

Delayed Gratification

“We entered the wine industry when there were no wine magazines, no wine critics, no 100-point scale—all 23 of us vintners in the Napa Valley in the 1960s. What we learned, we learned from the vineyard itself. Back then, it seemed like less was better.”

— Janet Trefethen (Trefethen Family Vineyards is 50 years old this year)

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