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4.4

Value (in billions—yes, with a “b”— of U.S. dollars) of beverage alcohol sold by Costco, one of the largest retailers of wine, beer, and spirits in the world. Wine makes up roughly half of those sales, according to Market Watch. Costco has more than 750 stores globally and 94 million shopper-members who pay an annual fee starting at $60. The beverage division is headed by Costco’s Assistant VP Annette Alvarez-Peters.

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