Percent increase in worldwide consumption of rosé wines from 2002 – 2018. According to a study by the Provence Wine Council (PWC), rosé’s rise far surpasses that of still wines at only 5%. More than half of global consumption comes from France and the U.S.—not surprising as we Yanks celebrate National Rosé Day tomorrow. A recent consumer survey by marketing firm Wine Opinions, points to Millennial’s as the driving force behind the increase in demand.

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