42

Percentage of people 18 to 34 who report that drinking spirits makes them feel sexy,… Continue reading

To access this content, you must log in or Subscribe to WineSpeed to view.

Interview with Penfolds’ Steph Dutton

“Whatever we [the wine industry] are doing to promote wine to young consumers, we should stop doing right now because it’s not working. They aren’t engaging. Young consumers are less engaged with wine now than they were ten years ago, especially wines bought directly from wineries.”

—Rob McMillan, Silicon Valley Bank State of the Wine Industry Report 2023

–Rob McMillan, Silicon Valley Bank State of the Wine Industry Report 2023