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Percentage of holiday shoppers who plan to buy their holiday gifts early this year—as early as September and mid-October, according to BusinessWire. The majority of consumers (96%) plan to do most of their early shopping online according to the survey. This is a good moment to point out that you can pre-order a signed and personalized copy of the NEW Third Edition of The Wine Bible and get 20% off if you order by Sep. 15 and use coupon code WB3PreOrder at checkout.