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5 Million

Amount (in U.S. dollars) that the Australian wine brand Yellow Tail spent on their Super Bowl ad last month. The commercial–featuring “Yellow Tail Guy” (a young man) and “Roo” (a you-know-what) –sent Yellow Tail’s sales soaring by 19% in volume for the month. Spurred by its renewed success in the U.S., the brand now plans to pursue a 3-year long television ad campaign, to cost an estimated $40 million.

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