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Percentage of adult Americans who don’t drink wine. According to the latest Wine Market Council Alcohol Consumer Report, a fourth of the U.S. adult population abstains from alcohol completely, mostly due to religious reasons. Another 26% of adults choose to drink beer and spirits over wine. Only about 14% of U.S. adults consume a majority of the wine in the country, even though the U.S. is the third largest importer of wine by volume in the world.