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50.6

Value (in billions of US $) of all the wine sold in the US last year. Over the past 12 months, the value of direct-to-consumer sales has risen by 18% to $181 million. (According to a recent Winebusiness.com report, Americans are spending more on premium wine labels.) the average price of a wine sold direct-to-consumer rose to $33.41 in July, representing the highest average bottle price in the US since 2016.

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