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50K

Number of extra bottles of Champagne that Taittinger expects to sell in Russia next year when Russia hosts the FIFA (Soccer) World Cup. The big uptick is the result of the Russian government’s recent decision to abolish taxes on Champagne as well as on brands that have sponsorship agreements with FIFA. Taittinger scored on both accounts; it was the “Official Champagne” of the 2014 FIFA World Cup.

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