59
Percent increase in off-premise vermouth sales for the twelve weeks ending May 23, compared to last year, according to Nielsen data. Essential to making Negronis, Manhattans, and Martinis, vermouth (wine that’s been fortified and flavored with botanicals) is among the bar staples that home mixologists are stocking up on during the COVID crisis. Will those who’ve mastered the art of the cocktail at home still pay a premium for one at a bar? We bet the wit and wisdom of a veteran bartender will always trump a DIY shot. Oh for those days!