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Price (in U.S.$) for a 3-liter box of Tablas Creek’s “Patelin” rosé wine. The California Central Coast winery is introducing upscale boxed wines in an effort to reduce their carbon footprint while continuing to sell premium. According to Nieslen, the average price of a 3-liter box of wine is $17 and rarely exceeds $35.  Four regular glass bottles of the Patelin rosé ($28 a bottle) would go for $112.

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