BIG BOOB Claret

It’s called BIG POUR but maybe the wine should be called BIG BOOB. The label shows a blond woman—face obscured by shadow—whose right breast pokes out through a gauzy top, as if the breast itself was reaching for the wine glass. At first, I thought BIG POUR was a bra commercial (don’t over-think this). But then I realized it’s just another cheap-shot objectification of women—this time via a not-cheap cabernet blend ($90). What’s demoralizing is that it’s made by Kelly Fleming, a Napa Valley (female) vintner. Isn’t it #timesup for this sort of thing?