Big Machine

Big Machine—the record label of superstar singers Taylor Swift and Reba McEntire—is coming out with a vodka. Tenn South Distillery will help produce the spirit which will carry the tagline “Pour It On…Turn It Up…Lean In…Or Lean Back…And Indulge.” The vodka is said to derive its superior quality thanks in part to “pure Tennessee limestone water.” Ladies, ladies. Vodka? Really? Better things are made in limestone.

What is the difference between the aroma of a wine and the bouquet of a wine?

A. Both terms are synonymous for a wine’s overall smell

B. Aroma is used to describe the smell of an old wine and bouquet is used to describe the smell of a young wine

C. The bouquet of a wine is its initial smell when it is first poured into a glass; the aroma is the smell associated with a wine that has been aerated

D. Aroma is used to describe the smell of a young wine and bouquet is used to describe the smell of an old wine

Contrary to common belief, aroma and bouquet are not synonymous terms. Aroma is used to describe smells associated with a young wine. Bouquet, on the other hand, describes the smell of a wine that has been aged for a considerable period of time, and thus all of the early smells have evolved and coalesced. Bouquets (unlike aromas) are almost impossible to describe.

“Dare to experiment, to ask questions and to embrace wine as a process of lifelong learning. Expect each bottle to be both a pleasure and a lesson (even when that lesson is “Never, ever order Latvian Verktvine again”). Then you can stop fearing wine and get on with the business of loving it.”

—Jennifer Rosen
Author, Waiter There’s a Horse in my Wine

Big Machine

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