Doing His Level Best
From Garçon Wines, an online wine club in the U.K., comes a new wine bottle that not only fits through a standard U.K. mailbox slot, it won’t shatter when it lands. Made from 100% recycled PET plastic, the 750ml bottle weighs 2 ounces (63 grams), is environmentally friendly, and FLAT! Garçon CEO Santiago Navarro created the bottle (or, as we call it, the flottle) in a bid to engage more young consumers. Flottles are more space efficient than round bottles because they can be stacked, fitting more wine in shipping containers and on retail shelves. A hit in the Netherlands and Sweden as well as the U.K., the flat bottles may soon arrive in the U.S. Since last April, Garçon has been in talks with West Coast wine producers to use the new packaging.
