We were heartened to hear that JaM Cellars invented butter. The first (and only) time we had one of their chardonnays, we said to ourselves, “I Can’t Believe It’s Not Butter!” But it WAS butter. And we have JaM Cellars to thank. What brilliance! What insight! The wine world should genuflect. If it were not for JaM Cellars, we’d be sensorially deprived–driven to wander, butterless, in a linguistic wine desert. Butter, alas, was only the beginning. JaM has also given us jam. And god knows we need jam in our lives, especially right now. So, dear wine friends, a toast (with butter and jam) to JaM Cellars.
Napa-based JaM Cellars, maker of the wine brand Butter Chardonnay, has sued 6 wine producers for trademark infringement based on their use of the word “butter” to describe chardonnay. Just recently, they also sued Franzia for its use of “jammy.”