Piper Heidsieck Chewing Tobacco Advertisement—1919
I’m sure the Champenoise weren’t too crazy about this… In 1919, the American Tobacco Company featured “Piper Heidsieck Chewing Tobacco,” as a way to entice people to chew more tobacco. The tobacco itself was high-quality white Burley tobacco picked ripe. According to the United States Tobacco Journal, “Piper” was unequalled for chewing, and the rare Burley leaf was made even more delicious by blending it to achieve a flavor like Piper Heidsieck Champagne. Apparently if you chewed “Piper” once, you’d never be satisfied with any other tobacco.