Let’s See: Should It Be “Napa” or “Runaway Cow?”

The excitement about Long Dai―Château Lafite Rothschild’s new winery in Shandong province on the eastern seaboard of China―continues unabated. It’s been 11 years since the complex winery/vineyard project began, but only this fall will the first vintage (2017) finally come on the market. The wine, a blend of cabernet sauvignon, cabernet franc and marselan, will cost $34,110.

Decanter magazine’s Bordeaux specialist Jane Anson visited, and this tidbit from her report caught my eye: “It’s surely no coincidence that, just standing on the terrace of Long Dai, you see four or five newly completed wineries, with others on the way. All are lavish projects with names that include Napa Village, Santa Fe, and Runaway Cow.”

Hmmm. Coming up with a winery name is admittedly difficult, and must be especially hard in China where the name needs to have local appeal. But Napa Village? (I guess the Chinese don’t legally honor place names). Santa Fe? (curious) and Runaway Cow (A protest against biodynamics perhaps!) Can’t wait to taste all of them.

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