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Sober Curious

The term that describes people who want to scale back their drinking and make it a meaningful activity, rather than cut out alcohol entirely. For sober curious individuals, “mindful drinking”—a philosophy that encourages reflection and awareness while drinking—is the goal, rather than total abstinence.  The term is thought to have been first used in New York and London sometime around 2016. Sober curious behavior is considered one alternative to Drynuary (giving up all wine, beer, and spirits during the month of January).

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