Discount (in U.S.$, equal to 1 Pound Sterling) that British customers will receive when they use the word “Please” while ordering a pint of Stella Artois beer in Great Britain. The promotion—a joint venture between Stella Artois and the English chef Marco Pierre White—is in response to the widespread feeling that hospitality workers in the country are treated rudely. For each pint ordered, Stella Artois will also make a donation to Hospitality Action, to support hospitality workers.

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